Friday, May 31, 2019

SATIRE ESSAY -- English Literature

SATIRE ESSAYGood evening and welcome to another edition of the BBC satiredocumentary series. Today we will be analyzing the subject area of satiric poetry, examining two well-known satirical poems calledLife-Cycle by Bruce Dawe and Hymn Of The Scientific Farmer byClive Sansom. But first, lets look at what a satire is and how thevictorious poet annihilates the foe of a satire.According to the ancient Macquarie Dictionary, a satire is a termapplied to any work of literature or art whose objective is toridicule. Using ridicule or mockery in the battleground, a satire hasthe avowed objective of correcting mankind faults, while arousinglaughter or scorn in its intended audience or bystanders of thevictorious side. General targets or foe of satires includeindividuals, social groups, institutions, and human nature. Like othergenres, a satire is often a mode of composing introduced into variousliteral forms. A poetic satirist or the victorious poet sometimes usesscorn, sarcasm, innuendo o r irony along with humor to expose theenemys human faults or foolishness.Throughout the history of literature, satirical poems have obliteratedmany varieties of antagonist, ranging from religious figures topolitical and social failings in society. Since the ancient Roman andGreek period, satirical poems have earned their respect by, to somedegree, shaping the humans we have become today. They aim to show usour fault and persuade us to metamorphose and advance our behaviour andnature. One major poem, which highlights this concept, is the Hymn OfThe Scientific Farmer by Clive Sansom.Clive Samson, in his poem called the Hymn Of The Scientific Farmer,demonstrates to us his knowledge and awarenes... ...ho could resurrect their team back to victory. Thisdemonstrates how bony and futile their lives are and the extentto which football is the basis of their existence.Bruce Dawe has victoriously ridden the foe of any dignity. He hasridiculed the supporters circuitously and shown the reader how we canbecome so involved in something that we no longer recognize thebeauties of nature and life. This in turn encourages the reader tochange his or her life and to try and reach a balanced lifestyle.Overall, two poets have been victorious over their foe. They havemanaged to successfully create a satirized poem using some if not allweapons against the foe. They have also been imperious in leaving amessage for the bystanders of the battle, whether it is change inattitude and life or avoidance of certain characteristics that mayovertake our lives.

Thursday, May 30, 2019

Climate Change: Global Emissions of Green House Gases Essay -- Environ

There are growing concerns about climate change and the effect of greenhouse gases (GHG) on the gradual increase in solid ground temperatures e actuallyplace time, now commonly known as ball-shaped warming. The greenhouse effect means that greenhouse gases such as water vapour (H2O), carbon dioxide (CO2), methane, nitric oxide, and fluorocarbons insulate the Earth by absorbing heat from the Earths surface and reflecting it back into the atmosphere, acting in a similar way to a thermal blanket (Houghton, 2005). Although associated in recent times with pollution and climate change, the greenhouse effect is essential for the continuity of the Earths climate (Karl and Trenberth, 2003). However, since the number one of the Industrial Revolution (from the 18th to the 19th Century), the burning of fossil fuel meant that the greenhouse effect went from simply protecting the Earths climate to causation an actual increase in world temperatures (Martinez, 2005 Houghton, 2005). The gaseou s culprit is the seemingly innocuous CO2, although harmless in the right atmospheric proportions, it is nevertheless a very powerful insulator and heat reflector (Houghton, 2005). Since 1750, the concentration of CO2 has increased by over 30% and is now at a higher take than it has been for thousands of years (Martinez, 2005 EPA, 2007). In fact, it is argued that if no action is taken to curb these emissions, then the concentration of CO2 will rise throughout the remainder of this blow to both or three times its preindustrial direct (Houghton, 2005). The Scientific evidence on global warming dates as far back as the second fractional of the 19th Century and the work of physicist John Tyndall and chemist Svente Arrhenius. It was particularly accelerated in the past 20... ...add around 7 meters to the worlds sea level (Gregory et al., 2004), with extremely damaging results for mankind and the ecosystem (Houghton, 2005). Global emissions of CO2 to the atmosphere from fossil fuel burning are approaching 7 billion tonnes of CO2 per annum and are rising rapidly (Houghton, 2005 Stern, 2006). In fact, energy related emissions are forecasted to grow by over 2% per year over the next 30 years, if the world community continue with business as usual (Stern, 2006). However, emissions during the 21st century must be reduced to a fraction of their present levels before the centurys end in order to stabilize CO2 concentrations (Houghton, 2005 Stern, 2006). Effective responses require collective action (Stern, 2006) and global efforts are needed to develop global solutions to overcome these global problems (Houghton, 2005, Stern, 2006).

Wednesday, May 29, 2019

Antony and Cleopatra :: essays research papers

The representations and interplay of types of power In Shakespeares famous play Antony and Cleopatra, the powerful are portrayed including their personalities, their reactions to other powerful figures and the interplay of these powers as the characters interact.                Antonys office staff Shakespeare uses Rome and Egypt as binary opposites not just to reflect qualities inherent in the two places, but the changes that come upon Antony depending on which place he is in. The changes in Antonys behaviour and power-usage patterns can be seen through Shakespeares constant juxtaposition of the Egyptian and Roman worlds. Antonys behaviour tends to change as in the exotic place that is Egypt Antony is allowed to escape from his Roman self "I will to EgyptIth east my pleasure lies.2.3.38-40. The word pleasure indicates that Egypt has a sexual appeal to him in the form of Cleopatra. He adores his role as king in Egypt, being the self-indulgent lover of Cleopatra. However in Rome, Antony must attend to his political ambitions, trade to administration, his citizens and soldiers. These are duties he does not wish to be burdened with "Let Rome in Tiber melt and the wide arch / Of the ranged empire fall Antony describes his feelings opus in Egypt as a hyperbole, which reflects how his behaviour becomes irrational.                Moving on to Cleopatras Power, it can be seen that she uses her coercive sexual power to entice and manipulate Antonys behaviour and decisions, inevitably ending in the weakening of their relationship. Cleopatra knows her powers of manipulation "I drunk him to bed/ Then put my tires and mantles on him, whilst I wore his sword Philippan.2.5.21-23. She makes a mockery of him as he is the Philippan victor that is metaphorically stripped of his sword and therefore his political and sexual power, by a woman. She is described by him in a metaphor, as an enchanting queen which connotes a sense of uncontrolled mesmerisation with a powerful figure. To those removed from the situation, such as Caesar, she is described as a whore and Antonys life with her is full of lascivious wassails demonstrating the wanton behaviour that Cleopatra has almost imposed on Antony.

Automotive Fuel Vehicles :: essays research papers

INCENTIVES AND LAWSThe main national incentives for the purchase or conversion of individual alternative fuel vehicles (AFVs) ar the federal income impose deductions of $2,000-$50,000 for discase fuel vehicles, and the income tax credit of up to $4,000 for electric vehicles (EVs). An income tax deduction is also available for the installation of refueling or recharging facilities for AFVs. shut out for the federal tax credits and deductions, most of the federal incentives are programmatic grants oriented toward large investments such as infrastructure and larger purchases. The lead federal agencies for AFV programs are the U.S. Department of Treasury (i.e., IRS), the U.S. Department of Energy (DOE), the U.S. Department of Transportation (DOT), and the U.S. Environmental Protection Agency (EPA).Federal Tax Deduction This is a deduction for clean fuel vehicles and certain refueling properties. A tax deduction for the purchase of a new original equipment manufacturer (OEM) qualifi ed clean fuel vehicle, or for the conversion of a vehicle to workout a clean-burning fuel, is provided under the Energy Policy practise of 1992 (EPAct), Public Law-102-486, Title XIX-Revenue Provisions, Sec. 179A.Electric Vehicle Tax Credit.A tax credit for the purchase of qualified EVs and hybrid electric vehicles (HEVs) is provided under EPAct Public Law-102-486, . The size of the credit is 10% of the cost of the vehicle, up to a maximum credit of $4,000. Beginning in 2001, the size of the credit is reduced by 25% per year until the credit is fully phased out. To qualify for the credit, the vehicle must be provide primarily by an electric motor.Clean Cities Program DOEs Clean Cities Program coordinates voluntary efforts between locally based government and industry to accelerate the use of alternative fuels and expand AFV refueling infrastructure.Federal Incentives EPAct establishes an incentive program for the purchase of AFVs and conversion of conventional gasoline vehicles t o alternative fuels. Through federal tax incentives, companies and common soldier individuals can offset a portion of the incremental costs associated with the purchase or conversion of an AFV.Clean Air Act Amendments of 1990 The Clean Air Act (CAA) was passed in 1970 to improve air quality nationwide. Congress amended the law in 1990, passing the Clean Air Act Amendments of 1990 (CAAA) and thus creating several initiatives to reward one of the original goals of the CAA to reduce mobile source pollutants.

Tuesday, May 28, 2019

Rationale for poetry Essays -- Economics

Rationale for poetryThe areas of English taught at Key Stage 1KS1 and Key Stage 2 KS2are set out in the National Curriculum NC document. Poetry is one ofthese areas. At KS1 children should read and listen to nursery rhymesand poetry, learning some by heart, and read aloud. At KS2 childrenshould read aloud, sexual intercourse and enacting stories and poems. TheNational Literacy Strategy NLS guides teachers on which poems andpoetic forms to teach in the classroom. There are two recent viewsthat the NC and the NLS are failing in their approach to poetry. accord to Carter, the NC for English is very limited in its approach to poetry Carter, 1998. He argues that the NC fails to take on board the potential poetry has to offer in some(prenominal) areas of a childs development such as language, sensibility and dream power. Bielby 1999, as cited by Lambirth, argues that children come to school already enjoying rhyme and poetry yet this cheer is being corrupted by the analytical and t echnical approach of the NLS. Poetry should be about exposing children to poetry and allowing them to respond as children.Lambirth, 2001These are both reasonable points, but is it the fault of the NC and the NLSthat poetry is seen as a challenge and daunting area both to teach andlearn. I briefly intend to illustrate why it is important to teachpoetry as part of the NC.Promotes awareness of languageChildrens ability to respond to words and sounds is almost innate.According to the Oral Language nurture Continuum 1997 babiesunder one year old, when they babble, include all sounds andselectively drop those that do not occurring their own language. Thisplaying continues with the development... ...ed the importance of poetry or donot have the confidence to teach poetry. Therefore poetry does notachieve it full potential for the children.Bibliography- Bentley et al, 2001- The Really Practical Guide To Primary English, Nelson Thornes, UK Carter, D 1998- commandment Poetry In The Primary School, David Fulton Publishers, London Ed. Fisher, R and Williams, M 2000- Unlocking Literacy- A Guide For Teachers, David Fulton Publishers, London Lambirth , A Feb 2001- Gaining confidence and conviction, The Primary English cartridge p30- 32, 1997- Oral Language Developmental Continuum, Rigby Heinemann, Perth, W.A Whitehead, M 1990- Language And Literacy In The Early Years, Paul Chapman Publishing Ltd, London Background reading Marsh , G 1988- Teaching through poetry, Hodder and Stroughton, London Tann, S 1992

Rationale for poetry Essays -- Economics

Rationale for songThe aras of English taught at Key Stage 1KS1 and Key Stage 2 KS2are set out in the National Curriculum NC document. Poetry is one ofthese areas. At KS1 children should carry and listen to nursery create verballysand poetry, learning some by heart, and read aloud. At KS2 childrenshould read aloud, telling and enacting stories and poems. TheNational Literacy Strategy NLS guides teachers on which poems andpoetic forms to teach in the classroom. There are two recent viewsthat the NC and the NLS are weakness in their approach to poetry. harmonise to Carter, the NC for English is very limited in its approach to poetry Carter, 1998. He argues that the NC fails to take on board the potential poetry has to offer in many areas of a childs development such as language, sensibility and dream power. Bielby 1999, as cited by Lambirth, argues that children come to school already enjoying rhyme and poetry yet this enjoyment is being corrupted by the analytical and techni cal approach of the NLS. Poetry should be about exposing children to poetry and allowing them to respond as children.Lambirth, 2001These are both valid points, but is it the fault of the NC and the NLSthat poetry is seen as a challenge and daunting area both to teach andlearn. I concisely intend to illustrate why it is important to teachpoetry as part of the NC.Promotes awareness of languageChildrens ability to respond to words and sounds is almost innate.According to the Oral Language Development Continuum 1997 babiesunder one year old, when they babble, include all sounds andselectively drop those that do not occurring their own language. Thisplaying continues with the development... ...ed the impressiveness of poetry or donot have the authorisation to teach poetry. Therefore poetry does notachieve it full potential for the children.Bibliography- Bentley et al, 2001- The Really interoperable Guide To Primary English, Nelson Thornes, UK Carter, D 1998- Teaching Poetry I n The Primary School, David Fulton Publishers, London Ed. Fisher, R and Williams, M 2000- Unlocking Literacy- A Guide For Teachers, David Fulton Publishers, London Lambirth , A Feb 2001- Gaining confidence and conviction, The Primary English Magazine p30- 32, 1997- Oral Language Developmental Continuum, Rigby Heinemann, Perth, W.A Whitehead, M 1990- Language And Literacy In The Early Years, Paul Chapman Publishing Ltd, London Background learning Marsh , G 1988- Teaching through poetry, Hodder and Stroughton, London Tann, S 1992

Monday, May 27, 2019

Guantanamo Bay Essay

The United States of America prides itself as being one(a) of the most powerful democracies around the world and The U. S. s continued use of Guantanamo request, a corrupt institution, as an interrogation facility provides a great example of their ignorance toward basic human rights, their unwillingness to release possibly innocent immigrants back to their countries and in conclusion disregarding the option of altering interrogation methods or the closing of such an institution. The U. S. being one of the worlds superpowers also infringes upon human rights by support and supporting Guantanamo verbalise.Guantanamo Bay demonstrates the U. S. s willingness to gain military intelligence at the cost of possible innocent peoples sanity and at propagation their lives. Residents at Guantanamo Bay are often held without being told about what they are being held for, their right to habeas corpus is withdrawn from them. Also, on average only one in every one hundred and seventy two detaine es at Guantanamo Bay has been given a trial. In addition, the Pentagon has been reluctant to allow aid agencies same(p) the Red Cross to visit the detainees and inspect their living conditions.The torture at Guantanamo Bay is so severe that it caused three residents (Mani al-Utaybi, age 30 Yasser al-Zahrani, age 20 and Ali Abdullah Ahmed, age 37) to commit suicide . However, there is controversy as to whether these three men killed themselves or were strangled by Guantanamo Bay guards or interrogators and strung up to make their death appear like a suicide. During year 2002 Canada became directly involved with Guantanamo Bay. A fifteen year old kid who was alleged to fuddle thrown a grenade killing an American soldier was brought to Guantanamo Bay and was detained there until last year.Omar Khadr was held at Guantanamo Bay and during 2008 he applied to the federal court for juridical review of the governments decision to non seek his repatriation. He claimed that his s. 7 and ri ghts were infringed. Everyone has the right to life, liberty and security of the soulfulness and the right not to be deprived thence except in accordance with the principles of fundamental justice. The court found Khadrs s. 7 rights breached as a result of the frequent flyer program. Khadr was not given any immediate counsel at the time of his apprehensiveness, breaching s. 0(b) of The Canadian Charter of Rights and Freedoms.Everyone has the right on arrest or detention to retain and give instruction counsel without delay and to be informed of that right. Like many other detainees at Guantanamo Bay Khadrs right to habeas corpus was infringed, which is s. 10(c) of the charter. Everyone has the right on arrest or detention to have the validity of the detention determined by way of habeas corpus and to be released if the detention is not lawful. Lastly, Khadr was brought to Guantanamo Bay during year 2002 and was not tried for murder until year 2007, which breaches his s. 1(b) ri ghts.Any persons charged with an offence has the right to be tried within a reasonable time. The most terrible subject about both Guantanamo Bays disregard for human rights and treatment of foreigners is the strong aversion The United States has towards the reconstruction and the development of new methods of operation for Guantanamo Bay. concourse military intelligence is a high priority but that priority should never be at the cost of a possible innocent persons well being.Therefore, the idea of closing an institution like Guantanamo Bay should not seem extrinsic. However, interrogation facilities are needed in order for the U. S. to preventative vigilant with anti-terrorism, but there should be a need to modify Guantanamo Bays practices so that detainees can keep their rights. Torin Nelson, a former Guantanamo Bay employee interviewed in the documentary Gitmo a documentary on Guantanamo Bay spoke regarding Guantanamo Bays current interrogation tactics. In my humble opinion t heyre completely ineffective and detrimental to the overall missionI guarantee you I could get one person to give more information (compared to toilsome to get information from ten detainees using current methods) if I was to convince that one person that were the good guys and were their friends. In summation, Guantanamo Bay is a corrupt institution because it ignores fundamental human rights by cruelly treating residents, it withholds possible innocent detainees like Omar Khadr and The U. S. is not showing any sign of changing Guantanamo Bays methods even though it might prove a more efficient way of gathering military intelligence.

Sunday, May 26, 2019

Analyse the considerations that regulate when an athlete returns to play after an injury Essay

The considerations that regulate when an jock is able to return to play aft(prenominal) an injury includes indicators or readiness to return to play, monitoring progress, psychological readiness, specific warm up procedures, return to play policies and procedures as well as estimable considerations. It is imperative that an athletes injury has recovered, their fitness and skills atomic number 18 close to pre-injury levels and also that their confidence in their injury is 100%.Training pain vacate and having full mobility return to the wound site are clear indicators of readiness for return to play. In instal to measure an athletes readiness later returning from an injury they must go through various physical tests to test their fitness and basic skills needed to perform in their sport. For example, a netballer returning from an injured ankle would be tested on her agility through drills including side stepping and dogging. Her match fitness could be tested in a trust game s ituation at training provided she is pain free and has complete mobility.Monitoring progress through both pre-tests and post-tests is essential to an athletes recovery in order to determine if they have or have not gained the necessary fitness and skills after injury. Ongoing tests, discussions amongst athlete and physio, visual observations of the athlete and video footage are all means which may be used to appropriately measure the athletes progress. Thus, appropriate pre and post tests can significantly help trainers to appreciate and develop particular training programs that will help to athlete return to play quicker after an injury. E.g A swimmer could monitor their progress of an injured arm by measuring the range of movement pre and post training.An athletes psychological can be effectively measured by discussions between the athlete, coach and sports psychologist, visual observations and anxiety levels. An athlete returning to sport before theyre psychologically ready can lead to terror, anxiety, re-injury, depression and a drop in performance. For example, a 100m sprinter who tore his hamstring from jumping out of the blocks may find it psychologically tough to reach their upper limit force produced pre-injury.An injured athlete may need to go through a more specific warm up and stretching routine in order to achieve maximum recovery and minimise the chance or re-injury. Thus, extra care and time at the injured site is crucial to ensuring that adequate blood flow, increased flexibleness and readiness to perform occur. E.g A soccer player may need to do their own specific warm up program set by their physio separate to the team.Return to play policies and procedures vary with sports, as they may be determined by overall governing bodies or by individual fresh clubs. However, coaches, sports administrators and sports medicine practitioners play a spanking role in establishing guidelines for when an injured athlete can return or wether they can pla y with the injury. For example, a piddle polo player may need to get their pectoral injury cleared by their team physio in order play.Ethical considerations play a vital role in determining when an athlete returns to play. Athletes ask themselves, When is the right time to play? Unfortunately, there are internal and external pressures such as temptation, fear of losing their position on the team, pressure from sponsors and media as well as boredom, sometimes luring them into returning to play before theyre ready. Thus, this could easily lead to an athlete employ painkillers or similar drugs from rapid advances in drug technology, in order to continue playing.

Saturday, May 25, 2019

Kitchen Best

Grade 84/100 87/100 Challenges 16/20 Causes 16/20 PoA 20/25. Be more particularised Research 20/20 Writing 12/15. Work to organize your paper more concisely and coherently with more effective headings/subheadings/visual help Grade update I added 3 more points to make this section 15/15 based upon your re-draft.? hydrogen Chan, who is the CEO of Kitchen Best, has set some would-be(prenominal) targets for the worry in 2008. However, his plan suffered a setback when a series of crises happened in 2010.These incidents involved in serious counselling problems such as in the flesh(predicate) gains made at the expense of the bon ton and kickbacks offered and accepted between Kitchen Best and its partners. Symptoms Deep rooted practices of kickbacks, bribing and corruption Accepting kickbacks, bribing and corruption were common in business dealings of kitchen best. Chan dong, founder of kitchen best treated his employees as family, and turned blind eye on any such practices as long a s they were assistive in business expansion.But later when Henry Chan took over the business, a series of incidents had led him to take a deeper look into the company and uncover serious instances of misconduct. wrong means followed by kitchen bests most trusted employee The shago incident Horatio Sze Sze awarded the contract to a factory owned by his brother in law, for his individualized gain. Knowing that the products were faulty, he hasnt taken any remedial action or cancel the contract. Macy wei Having known that the products showed faulty in the in-house testing and Szes default towards this for his personal gain, she hasnt reported it to the higher management, considering the good relation between Sze and Li. Ignorance of Henry and Ma luk Sze reported at once to Ma Luk. Neither Ma took the duty to enquire unless on the issue, nor did Henry involve himself much in monitoring the terminations of sub-contracting made by Sze. Haus de metro Henry Chan, after having learn t from an anonymous letter that a shipment for German retail chain HdM did not meet the companys safety requirements, did not pursue the case any further for fear of losing the customer. Honghua appliances Ma Luk Ma has built good relations with Honghuas general manager for greater china, through wining, entertainment, dining and offering kickbacks. But the changed management of Hanghua was strictly against these practices and reevaluated the competency of all its suppliers. So, kitchen bests relations with Honghua were at risk.Also, Ma has misused the company expenses for his personal gain. Henry Chan Henry Chan didnt go much grasp on the clients and relations with them. He was mostly dependent on the project of the sr. management, like Ma who were mainlanders, to build relations with the clients and customers and he saw such practices as inevitable part of Chinese business culture. Lack of well-designed financial policies Kitchen best did not have any well-defined policies o r guidelines to control the expenses for entertaining customers.Henry Chans Cultural barrier Henry Chan found it difficult to deal with mainland customers due to his cultural barriers. He was born(p) and brought up at Hong Kong, and had not much exposure to deal with the mainland customers. So he had difficulties to cope up with the business culture and dealings with mainlanders. He had to depend on senior management, hence had no proper grip on the business there. Causes Unplanned/sudden shift in management Kitchen bests employees were not fain for the sudden change in management from Chan dong to Henry Chan.Each of them had completely different managing styles. Chan followed a paternalistic managerial style, treating the employees as a family and maintaining good relations with them, while Henry followed the western style of management. This gave the employees a chance to misuse the liberty of taking decisions that western style invoked In the west, the pattern boss is a re in itiationful democrat. He sets the vision and strategy for the business but empowers subordinates to execute. He encourages two-way communication with his employees and allows bottom-up input in decision- reservation. In China, the ideal boss is a benevolent father. He is like a p arnt (a Chinese parent, by the way) who supervises his children on everything that need to be done. He believes in discipline and attention to details and manages his people at a micro level. He also spends lots of time caring for the personal welfare of his employees and regards it as part of his job. reference management style differences between china and U. S Author Joy Huang Shift of focus on different set of customers east and western management (business cultures)is for 95% the same and differs in every important aspect. - Takeo Fujisawa (Honda) Kitchen best mostly focused on Asian market but Henry focused on extending the business to western customers. Till then(prenominal) the company had no ex perience with directly dealing with the customers of Europe and America, and hence has no grip over these regions. The dealings at mainland and decision making were completely left to trusted employees without Henrys personal monitoring and they took advantage of it.Henrys experience as compared to that of senior management Henrys experience was far less than most of the employees in senior management who have been working for the company from its very beginning. Employees like Ma, Sze were very much trusted by Chan dong and Henry couldnt go completely against the practices they followed although they were un honourable. Lack of control over decision making and financial management Henry relied much on his senior management for decision-making. But unlike Chan, he did not involve himself much, in making important decisions in mainland business operations.Any other monitoring measures were not implemented in the company. Kitchen best did not have any well designed financial policies that checked the ineffective expenses like dining, wining or entertaining the clients. Employees faked invoices and used the expenses for their personal gains. This would have been controlled if there was frequent auditing. Henrys cultural limitations Henry was born and brought up in Hong Kong, studied at U. S. Although he had experience in marketing of electric and electronic appliances, it was the first time for him to work with kitchen best.He was not so familiar with the business culture of mainland nor did he have good relations with the mainland clients. He believed that some unethical practices were inevitable in Chinese business culture, so although determined to change these practices, he ignored some cases and hand not implemented strict measures to control them altogether. Culture is more often a source of conflict than of synergy. cultural differences are nuicanse at best and often disaster Dr. Geert Hofstede Recommendations A strong form _or_ system of government for i nternal contro l and financial management has to be designed and implemented. 2 months a strong policy to mitigate financial risks, continually asses new risks and minimize operational distractions to achieve the key results established in a commissions strategic plan That should clearly and consistently maintain an internal control framework by developing a control policy and accompany procedures that establish a commitment to trim down risk of loss and preserving commission resources.This document should briefly explain the objectives/goals of the commission, the ethical standard expected from employees, and the policies/procedures it is committed to adhering to in order to meet those objectives. Henry must first concentrate on getting a good grip on existing territory and then expansion of business to the west. Immediately 1-2 months Henry Chan should start working more on the existing territory business operations, by involving himself in decision making, interacting directly with clients of mainland, rather than leaving it to Ma. Then strategically work on expanding direct business with the west, like getting to know the business culture and training a set of employees according to western business culture. Investigate and warn/ take disciplinary action Next one month Ignoring the ethical breach of employees could hold in to more corruption. Completing the investigation of cases and warning or taking disciplinary actions on employees responsible for it irrespective of their seniority could be substantial in reducing the corruption in business dealings.Set up a monitoring committee 15 days Set up a monitoring committee that is headed by Henry, and includes legal , financial advisors of kitchen best, and auditing group. This committee should constantly work on monitoring the activities, and flow of finance at different branches of the company Trial implementation of the policy made and make amendments if necessary 2 months Implementing the designed poli cy for a period of two months and check for any loopholes, and make amendments if necessary. Managing the risk of fraud The uprightness is you cannot defeat internal fraudsters if you are unfamiliar as to where and how they play their game of deceit and betrayalyou fail to know where your operations greatest risks and vulnerabilities areor you fail to have enough knowledge to develop and implement a realistic anti-fraud action plan. reference book business fraud hoot L Hayes Ethics management Keep the unique ethical climate of each market in mind when crafting your code of ethics to run into that it is relevant to the international arena Apply standards equally in all markets, and among all subsidiaries.Stick to your standards, whatever they are. If you have a policy of following your home countrys ethical standards around the world, be prepared to turn down opportunities in markets with unfavorable ethical climates. Make company-wide ethics training a regular activity, in amplification to administering comprehensive ethics training programs for new hires. Use training sessions to highlight actual areas of concern in your organization, citing specific examples as often as possible. References diary of Academic and Business Ethics International Business Ethics International Business Ethics Institute Top Ten Mistakes References http//www. f5ac. org/item. asp? id=3340 first quintette financial control guide ch 6. Internal control http//www. slideshare. net/anandsubramaniam/cross-culture-east-west http//smallbusiness. chron. com/accounting-principles-general-financial-ethical-standards-36283. html http//www. copedia. com/internal_controls. html http//smallbusiness. chron. com/cultural-communication-barriers-workplace-13888. html

Friday, May 24, 2019

Managerial Finance Essay

Managerial Finance Problem Review Set Dividends Policy 1) If a rigid adopts a residual distribution insurance policy, distributions are impelled as a residual after funding the capital budget. Therefore, the better the firms investment opportunities, the lower its liquidateout ratio should be. a. True b. False 2) thus far if a carry split has no information content, and even if the dividend per share adjusted for the split is not increased, there can still be a real benefit (i. e. , a higher value for shareholders) from such a split, but any such benefit is probably small. a. True b. False 3)Which of the side by side(p) should NOT influence a firms dividend policy decision? a. The firms ability to accelerate or delay investment projects. b. A strong preference by most shareholders for current cash income versus capital gains. c. Constraints imposed by the firms bond indenture. d. The fact that much of the firms equipment has been leased rather than bought and owned. e. The f act that Congress is considering changes in the tax law regarding the taxation of dividends versus capital gains. 4) Which of the following would be most likely to operate to a decrease in a firms dividend payout ratio? a.Its earnings become more stable. b. Its access to the capital markets increases. c. Its RD efforts pay off, and it now has more high-return investment opportunities. d. Its accounts receivable decrease due to a change in its credit policy. e. Its stock price has increased over the live year by a greater percentage than the increase in the broad stock market averages. 5) If a firm adheres strictly to the residual dividend policyThe stronger management thinks the clientele effect is, the more likely the firm is to adopt a strict version of the residual dividend model. d. Large stock repurchases financed by debt run away to increase earnings per share, but they also increase the firms financial risk. e. A dollar paid out to repurchase stock is taxed at the same rat e as a dollar paid out in dividends. Thus, both companies and investors are indifferent between distributing cash through dividends and stock repurchase programs. 7) PD Co. has a capital budget of $1,000,000. The company wants to maintain a target capital structure which is 30% debt and 70% equity.

Thursday, May 23, 2019

Fossil Fuels

Fossil fuels give been a widely used source of magnate every since the Industrial Revolution just before the dawn of the 20th century. Fossil fuels atomic number 18 relatively mild to use to generate heartiness because they sole(prenominal) require a simple direct blaze. However, a problem with fogy fuels is their environmental collision. Not only does their jab from the ground prodigiously alter the environment, hardly their combustion leads to a great deal of air pollution. Fossil and thermo atomic workingss are cap sufficient of producing signifi chamberpott amounts of power. Plants in the gigawatt (billions of watts) range are common.Modern cities adopt large amounts of reliable electricity, more than what many alternating(a) sources can currently deliver. Businesses should improve people ab unwrap what benefits they can get out of nuclear versus fogey fuels. One of the leading and bigheartedgest Corporations in nuclear filed is Exelon Corporation. The Exelon C orporation could educate citizens of the United States about the need to get reach fogey fuels, the relative improvement begot from nuclear and counter societys misconceptions on the dangers of nuclear vital force.Background/ Context of Issue. The cost for building and operating a power plant is busteder for fogey fuels. This remains true even though environmental concerns adjudge added to their costs. For the short term, these fuels are the easiest to produce. nuclear fuel, though more less of it is needed, requires significant, pricey refinement to go the ores to useful purity. At the end of its productive life, a nuclear plant must be decommissi sensationd, a costly lick. We mention fossil fuels to get energy from them. This is called combustion. Technically, the products of combustion are hundred dioxide and water.But with most fuels combustion is incomplete. Ashes escape into the air or accumulate in the furnace, requiring disposal. In 2009, carbon dioxide is seen as a major factor in ball-shaped warming. Spent fuel nuclear fuel rods, no longer able to make power, are still super radioactive. They must be carefully stored for at least hundreds of years. Interstate shipments of radioactive wastes are controversial no champion wants the potential for nuclear accidents in their interior(a) state. Nuclear power has seen two major applications large, stationary electric ower plants and propulsion for naval vessels. The heavy shielding rough a reactor limits other uses. Nuclear aircraft engines and other applications have been explored, unless the heaviness of the reactor and the chance of contami province from accidents keep these from serious consideration. Fossil fuels are used in things as smallish as lighters and big as power plants. In liquid form, they can be conveniently stored and distributed. Hazards such as toxicity and flammability exist but dont incur long-term problems the same as nuclear fuels do.Reserves entail many complex factors. Geologists can determine the intent of proven militia, though these can be over- or understated for political reasons. New finds are reported frequently. Consumption, which determines how long reserves exit, last, is variable, driven by scotch conditions. At current rates of use, the knowledge base has enough coal for 200 years, oil for 40 years and vivid torpedo for 60 years. Uranium reserves are good for 50 years, though technologies such as breeder reactors can, in theory, stretch that to more than 1,000.Currently, the United States and most of the world is locked into what could be called the fossil fuel economy. Our automobiles, trains and planes are fueled roughly exclusively by rock oil products like gasoline and diesel. A huge percentage of our power plants use oil, natural gas and coal for their fuel. If the flow of fossil fuels to the United States were ever cut off, the economy would come to a halt. There would be no mood to displace the products tha t factories produce. There would be no representation for people to drive to work. The whole economy, and in fact the whole of western society, currently depends on fossil fuels. period fossil fuels have played an significant role in getting society to the point it is at today, there are four big problems that fossil fuels create Air pollution When cars burn gasoline, they would ideally burn it perfectly and create nothing but carbon dioxide and water in their exhaust. Unfortunately, the internal combustion engine is not perfect. In the process of burning the gasoline, it overly produces * Carbon monoxide, a poisonous gas * Nitrogen oxides, the main source of urban smogginess * Unburned hydrocarbons, the main source of urban oz whiz catalytic converters eliminate much of this pollution, but they arent perfect.Air pollution from cars and power plants is a real problem in big cities. It is bad enough now that, in the summer, many cities have dangerous levels of ozone in the air. E nvironmental pollution The process of transporting and storing oil has a big meeting on the environment whenever something goes wrong. An oil spill, seam explosion or well fire can create a huge mess. The Exxon Valdez spill is the best cognize example of the problem, but minor spills transcend constantly. Global warming When you burn a congius of gas in your car, you emit about 5 pounds (2. 3 kg) of carbon into the atmosphere.If it were solid carbon, it would be highly noticeable it would be like throwing a 5-pound bag of sugar out the window of your car for every gallon of gas burned. But because the 5 pounds of carbon comes out as an invisible gas, carbon dioxide, most of us are oblivious to it. The carbon dioxide coming out of every cars tailpipe is a greenhouse gas that is slowly raising the temperature of the planet. The ultimate effects are unknown, but it is a strong possibility that, eventually, there will be dramatic climate changes that go everyone on the planet.F or example, if the ice caps melt, sea level will rise significantly, flooding and destroying all coastal cities in humanity today. Thats a big side effect. dependance The United States, and most other countries, cannot produce enough oil to meet demand, so they import it from oil-rich countries. That creates an economic dependence. When bosom East oil producers decide to raise the price of oil, the rest of the world has little choice but to pay the higher price. Stakeholders One of direct stakeholders in this case is The United States government, which monitors nuclear companies done the Nuclear Regulatory Commission.The NRC regulates reactors through and through inspection, licensing, and performance assessments. Since 1990s, nuclear build has been efficiently ruled out until the year 2006, pursual review if the energy policy overturn opposition of the government towards tender nuclear. In order to facilitate new nuclear formation, the government has implemented sundry(a) measures like streaming planning process, fashioning sure that regulations are well equipped in order to pre-license designs regarding new created proposals (World nuclear Association, 2013).Exelon Corporation is one of the nations leading hawkish providers of energy with almost $23. 5 billion revenue annually. The company participated in all stages of energy business that is from generation to the competitive sales of energy to transmission and in conclusion to delivery. Exelon provides energy services and products to almost 100,000 popular and business sector customers as well as almost one million of residential customers. The companys employees are usually devoted to safety. In this case, they are highly skilled employees and simultaneously receive training in order to make their safe furrow practices safer.Every employee has 100% accountability (Exelons, website). Exelons commitment towards the environment is essential to their corporate strategy. Their objectives include capitalizing their environment leading as well as providing safe, clean, low-priced and reliable electricity that caters transition of the American to sustainable future energy. However, the companys early dedication to responsible, low carbon energy venture has enabled it creating returns to their stakeholders while limiting their impacts towards the environment (Exelons website).Because of the pluralistic society that the United States has, special interest groups can have a large negative impact on nuclear companies by protesting or picketing. Previous Solutions Different ways have been tried to let the frequent accept the fact that nuclear power resources are better off then fossil fuel resources. Driving electric cars will be one way when we can use renewable energy to charge the cars. United Arab Emirates One way the Emirates Nuclear Energy Corporation (ENEC) was able to increase usual support for its nuclear power was through a public outreach program.According to a poll conducted by the research consultancy firm TNS, the ENEC was able to increase public awareness of nuclear power by 13% over last year (Mustafa). The success of ENECs public awareness campaign can be seen through the increase of respondents in prefer of UAE using nuclear power (Mustafa). The percent of people who supported nuclear power increased from 66% to 82% in one year. The respondents of the poll were so much in favor of nuclear power they are even willing let a plant be built where they live (Mustafa). The the States is the worlds largest producer of nuclear power, accounting for more than 30% of worldwide nuclear generation of electricity. * The countrys 104 nuclear reactors produced 821 billion kWh in 2011, over 19% of total electrical output.There are now 102 units operable and three under construction. * Following a 30-year period in which fewer new reactors were built, it is expected that 4-6 new units whitethorn come on line by 2020, the first of those resulting from 16 licence applications made since mid-2007 to build 24 new nuclear reactors. However, lower gas prices since 2009 have put the economic viability of some of these projects in doubt. * Government policy changes since the late 1990s have helped pave the way for significant growth in nuclear capacity. Government and industry are working closely on expedited approbation for construction and new plant designs. Recommendations We intimate using edification about nuclear power to transmit the pros of nuclear power and make it a further generally suitable energy and educate populace about it.Media (Discovery channel & NAT GEO) is a great tool to give awareness about the benefits of nuclear power over fossil fuels and rebuild nuclear powers reputation. Nuclear is power is safer than other resources but it is seemingly as dangerous. Learning programs have raised knowledge about nuclear power and results in approval like in the United Arab Emirates. We also suggest having stakeholder semin ar discussions and citizens panels like other developed nations. Stakeholders get empowered when they are involved in decision making. death We can conclude that replacing the petroleum fuel used in the entire fleet of U.S. vehicles with ethanol and biodiesel in the next four years, even in blended form would significantly, though temporarily reduce CO2 emissions. This change would replace the exponential growth rate of CO2emissions with a linear one which continues to be problematic because it is still consistently increasing. Furthermore, this forceful measure would not sufficiently reduce greenhouse gas emissions to permanently curb global warming. Thus, using alternative fuels for transference ought to be supplemented with other significant changes. This does not even take nto account the economic, environmental and moral problems and questions which arise in the shift from the production and transportation of traditional petroleum fuels to biofuels. And, of course, this stud y has been check to the United States, which contributes a small (though significant) percentage of greenhouse gas emissions. Clearly, ethanol and biodiesel are environmentally responsible alternatives to petroleum-based gasoline and diesel, and are a good transitional option in what needs to be global effort in slowing greenhouse gas emissions and global warming.Fossil FuelsFossil fuels have been a widely used source of energy every since the Industrial Revolution just before the dawn of the 20th century. Fossil fuels are relatively easy to use to generate energy because they only require a simple direct combustion. However, a problem with fossil fuels is their environmental impact. Not only does their excavation from the ground significantly alter the environment, but their combustion leads to a great deal of air pollution. Fossil and nuclear plants are capable of producing significant amounts of power. Plants in the gigawatt (billions of watts) range are common.Modern cities nee d large amounts of reliable electricity, more than what many alternative sources can currently deliver. Businesses should educate people about what benefits they can get out of nuclear versus fossil fuels. One of the leading and biggest Corporations in nuclear filed is Exelon Corporation. The Exelon Corporation could educate citizens of the United States about the need to get off fossil fuels, the relative improvement begot from nuclear and counter societys misconceptions on the dangers of nuclear energy.Background/ Context of Issue. The cost for building and operating a power plant is lower for fossil fuels. This remains true even though environmental concerns have added to their costs. For the short term, these fuels are the easiest to produce. Nuclear fuel, though much less of it is needed, requires significant, costly refinement to bring the ores to useful purity. At the end of its productive life, a nuclear plant must be decommissioned, a costly process. We burn fossil fuels to get energy from them. This is called combustion. Technically, the products of combustion are carbon dioxide and water.But with most fuels combustion is incomplete. Ashes escape into the air or accumulate in the furnace, requiring disposal. In 2009, carbon dioxide is seen as a major factor in global warming. Spent fuel nuclear fuel rods, no longer able to make power, are still highly radioactive. They must be carefully stored for at least hundreds of years. Interstate shipments of radioactive wastes are controversial no one wants the potential for nuclear accidents in their home state. Nuclear power has seen two major applications large, stationary electric ower plants and propulsion for naval vessels. The heavy shielding around a reactor limits other uses. Nuclear aircraft engines and other applications have been explored, but the heaviness of the reactor and the chance of contamination from accidents keep these from serious consideration. Fossil fuels are used in things as small a s lighters and big as power plants. In liquid form, they can be conveniently stored and distributed. Hazards such as toxicity and flammability exist but dont pose long-term problems the same as nuclear fuels do.Reserves entail many complex factors. Geologists can determine the extent of proven reserves, though these can be over- or understated for political reasons. New finds are reported frequently. Consumption, which determines how long reserves will, last, is variable, driven by economic conditions. At current rates of use, the world has enough coal for 200 years, oil for 40 years and natural gas for 60 years. Uranium reserves are good for 50 years, though technologies such as breeder reactors can, in theory, stretch that to more than 1,000.Currently, the United States and most of the world is locked into what could be called the fossil fuel economy. Our automobiles, trains and planes are fueled almost exclusively by petroleum products like gasoline and diesel. A huge percentage of our power plants use oil, natural gas and coal for their fuel. If the flow of fossil fuels to the United States were ever cut off, the economy would come to a halt. There would be no way to transport the products that factories produce. There would be no way for people to drive to work. The whole economy, and in fact the whole of western society, currently depends on fossil fuels.While fossil fuels have played an important role in getting society to the point it is at today, there are four big problems that fossil fuels create Air pollution When cars burn gasoline, they would ideally burn it perfectly and create nothing but carbon dioxide and water in their exhaust. Unfortunately, the internal combustion engine is not perfect. In the process of burning the gasoline, it also produces * Carbon monoxide, a poisonous gas * Nitrogen oxides, the main source of urban smog * Unburned hydrocarbons, the main source of urban ozone Catalytic converters eliminate much of this pollution, but they arent perfect.Air pollution from cars and power plants is a real problem in big cities. It is bad enough now that, in the summer, many cities have dangerous levels of ozone in the air. Environmental pollution The process of transporting and storing oil has a big impact on the environment whenever something goes wrong. An oil spill, pipeline explosion or well fire can create a huge mess. The Exxon Valdez spill is the best known example of the problem, but minor spills happen constantly. Global warming When you burn a gallon of gas in your car, you emit about 5 pounds (2. 3 kg) of carbon into the atmosphere.If it were solid carbon, it would be extremely noticeable it would be like throwing a 5-pound bag of sugar out the window of your car for every gallon of gas burned. But because the 5 pounds of carbon comes out as an invisible gas, carbon dioxide, most of us are oblivious to it. The carbon dioxide coming out of every cars tailpipe is a greenhouse gas that is slowly raising the temperature of the planet. The ultimate effects are unknown, but it is a strong possibility that, eventually, there will be dramatic climate changes that affect everyone on the planet.For example, if the ice caps melt, sea level will rise significantly, flooding and destroying all coastal cities in existence today. Thats a big side effect. Dependence The United States, and most other countries, cannot produce enough oil to meet demand, so they import it from oil-rich countries. That creates an economic dependence. When Middle East oil producers decide to raise the price of oil, the rest of the world has little choice but to pay the higher price. Stakeholders One of direct stakeholders in this case is The United States government, which monitors nuclear companies through the Nuclear Regulatory Commission.The NRC regulates reactors through inspection, licensing, and performance assessments. Since 1990s, nuclear build has been efficiently ruled out until the year 2006, following r eview if the energy policy overturned opposition of the government towards new nuclear. In order to facilitate new nuclear formation, the government has implemented various measures like streaming planning process, making sure that regulations are well equipped in order to pre-license designs regarding new created proposals (World nuclear Association, 2013).Exelon Corporation is one of the nations leading competitive providers of energy with almost $23. 5 billion revenue annually. The company participated in all stages of energy business that is from generation to the competitive sales of energy to transmission and finally to delivery. Exelon provides energy services and products to almost 100,000 public and business sector customers as well as almost one million of residential customers. The companys employees are usually devoted to safety. In this case, they are highly skilled employees and simultaneously receive training in order to make their safe job practices safer.Every emplo yee has 100% accountability (Exelons, website). Exelons commitment towards the environment is essential to their corporate strategy. Their objectives include capitalizing their environment leadership as well as providing safe, clean, affordable and reliable electricity that caters transition of the American to sustainable future energy. However, the companys early dedication to responsible, low carbon energy venture has enabled it creating advantage to their stakeholders while limiting their impacts towards the environment (Exelons website).Because of the pluralistic society that the United States has, special interest groups can have a large negative impact on nuclear companies by protesting or picketing. Previous Solutions Different ways have been tried to let the public accept the fact that nuclear power resources are better off then fossil fuel resources. Driving electric cars will be one way when we can use renewable energy to charge the cars. United Arab Emirates One way the E mirates Nuclear Energy Corporation (ENEC) was able to increase public support for its nuclear power was through a public outreach program.According to a poll conducted by the research consultancy firm TNS, the ENEC was able to increase public awareness of nuclear power by 13% over last year (Mustafa). The success of ENECs public awareness campaign can be seen through the increase of respondents in favor of UAE using nuclear power (Mustafa). The percent of people who supported nuclear power increased from 66% to 82% in one year. The respondents of the poll were so much in favor of nuclear power they are even willing let a plant be built where they live (Mustafa). The USA is the worlds largest producer of nuclear power, accounting for more than 30% of worldwide nuclear generation of electricity. * The countrys 104 nuclear reactors produced 821 billion kWh in 2011, over 19% of total electrical output.There are now 102 units operable and three under construction. * Following a 30-year p eriod in which few new reactors were built, it is expected that 4-6 new units may come on line by 2020, the first of those resulting from 16 licence applications made since mid-2007 to build 24 new nuclear reactors. However, lower gas prices since 2009 have put the economic viability of some of these projects in doubt. * Government policy changes since the late 1990s have helped pave the way for significant growth in nuclear capacity. Government and industry are working closely on expedited approval for construction and new plant designs. Recommendations We advise using edification about nuclear power to transmit the pros of nuclear power and make it a further generally suitable energy and educate populace about it.Media (Discovery channel & NAT GEO) is a great tool to give awareness about the benefits of nuclear power over fossil fuels and rebuild nuclear powers reputation. Nuclear is power is safer than other resources but it is seemingly as dangerous. Learning programs have raise d knowledge about nuclear power and results in approval like in the United Arab Emirates. We also suggest having stakeholder seminar discussions and citizens panels like other developed nations. Stakeholders get empowered when they are involved in decision making. Conclusion We can conclude that replacing the petroleum fuel used in the entire fleet of U.S. vehicles with ethanol and biodiesel in the next four years, even in blended form would significantly, though temporarily reduce CO2 emissions. This change would replace the exponential growth rate of CO2emissions with a linear one which continues to be problematic because it is still consistently increasing. Furthermore, this drastic measure would not sufficiently reduce greenhouse gas emissions to permanently curb global warming. Thus, using alternative fuels for transportation ought to be supplemented with other significant changes. This does not even take nto account the economic, environmental and moral problems and questions which arise in the shift from the production and transportation of traditional petroleum fuels to biofuels. And, of course, this study has been limited to the United States, which contributes a small (though significant) percentage of greenhouse gas emissions. Clearly, ethanol and biodiesel are environmentally responsible alternatives to petroleum-based gasoline and diesel, and are a good transitional option in what needs to be global effort in slowing greenhouse gas emissions and global warming.

Wednesday, May 22, 2019

Buying a House Is Better Than Renting

Buying a polarity is a better option than renting an flatcar. In this essay I will discuss about the major benefits of buying a syndicate rather than renting an apartments. While it bottom of the inning be dear(p) it is a safer place to live that has recollective term-investment and tax advantage. Buying a house may be difficult and it can be a enigmatic process, even for veteran buyers. Here ar some tasks that housing experts say before getting into the buying a house.Get financials in order. Buyers should check their mention score, taxes, 401(k) s and other aspects of their financial situation to determine the maximum amount they be comfortable affording for their monthly mortgage, utilities, maintenance, taxes and insurance. If ones credit score is low, he or she may need to get it higher before applying for a mortgage. A bad credit score may non just go the buyers rates, but may prevent them from getting a mortgage.Buyers should also get pre-approved by a broker or lender that means they get an agreement by a bank to lend the buyer up to a specific amount for a home, and the bank tells sellers that financing is already lined up. When a buyer finds the right house, he or she make an offer and apply for a mortgage. While every local commercialise is different, most economists say buyers are generally in the drivers seat today this mean, buyers can ask to lower the price of prospected home.Fifty-three percent of homeowners believe a sellers market is still ii or more years away, according to a survey of 2,003 adults between March 30 and April 2 by American Express. This market is very local. Homes in Chicago are getting multiple offers and going for more than 10% over the asking price, for example, while those in Fort Lauderdale are selling for 20% less than list price, according to Zip Realty. When a buyer his ready to purchase a house, they should have enough cash for a down payment, which can be a minimum of 10%, and extra funds for closing costs, including appraisal costs and move-in deposit.Buyers need to make sure that if they are buying a used house, they need to check whatsoever additions or construction to an existing home have been properly filed with the city and approved for better appraisal or buyer can purchase a new house if they would want to. When he or she owns and lives in a house, there are many benefits that get under ones skin with owning and vivacious in the house. The following are the benefits of living in a house. One major benefit of living in a house is preventative and privacy. In apartments there are limited.Living in a house, He or she does not have too many neighbors around him or her compares to living in apartments where neighbors is literally next door and with in your arms reach. When he or she lives in a house, they are always on the ground floor, where in apartments tenants can have no choice but to climb those stairs and maybe all the way to the last floor. When he or she lives in a house, they definitely have no problem where to park their vehicle they can have their own garage and a driveway, which is more comfortable and much safer than apartments parking lot.Apartments have a higher crime rate compare to any types of housing, According to the National Crime Prevention Council, the organization outstrip known for McGruff the Crime Dog, apartments are eighty-five percent more likely to be victimized by burglaries compare to Even though one may feel safe living in a house or apartment, they still need to practice vigilance and prevention to avoid becoming a victim of property theft or other crimes. Buying a house can be great long term investment. As out of date and basic as it is, the number one rule in real estate still hasnt changed location is everything.The area in which the house is located its surroundings and distance from an urban center has a profound impact on the long-term value of ones home. Real estate experts have long cautioned against owning the most lavish house in the neighborhood or making extravagant home improvements that far outdo everything else around. The fact is that, generally speaking, pricey homes move into not appreciate as much as more modest structures do. It is typically better to buy the least expensive house in an upmarket neighborhood and make improvements.In such a case, your home will appreciate more in value. Although the average change in house prices are related to changes in fundamentals or perhaps market-wide bubbles, not all houses in a market appreciate at the same rate. Apartments only enlarge in rent as the years go by. Renters will never own a piece of the apartment or cash out any money they set apart in, unlike in paying the mortgage. If the owner continues paying the mortgage, in 15, 20 or 30 years (depending on the length of the loan) the house is theirs.Homeowner can deduct on their federal and state income taxes the amount of mortgage interest and real estate taxes they pay each year. For example, by itemizing deductions on the tax return, a married couple filing jointly can deduct $21,000 from his taxable income. A renting married couple may not have a lot of deductions, so they might choose the standard deduction, which is $10,300. Home receives an additional $10,700 in tax deduction than the renting couple. Assuming both(prenominal) couples each earn $100,000 per year. The renting couple would have to pay income tax on $89,700.The owning couple would pay tax on $79,000 difference of $10,000 owners can put in their pocket. Everyone wants to cut back on what they pay in taxes and home ownership not only decreases taxes, but builds equity. Equity is the difference between the market value of a property and the claims held against it. Having equity, homeowner may borrow money using equity as collateral. This is another benefit of buying a house instead of renting an apartment. While it can be costly it is a safer place to live that has long term-i nvestment and tax advantage.

Tuesday, May 21, 2019

Ocean Park Brand Equity Essay

I am genuinely tank to Mr. Nicholas Tam for hurting me all the time and spending many hours on my final year project. This was alone appreciated that he fork outd many professional and useful advices and recommendations to me. Otherwise, I would also like to thanks Mr. C. N. Lo as my second marker and give me suggestion to meliorate my project. ABSTRACT naval common Hong Kong is a home-grown treasure. It is also one of the most pop fun commonalitylands in the world, providing educational, conservation and entertainment. ocean park Hong Kong has brought feel to local and overseas visitors through come in her 30-year history. She lets everyone in Hong Kong has a special and memorable experiences. In these 30 years, it experienced many impacts that are occurred by divulgeside and intimate of the makeup. They also enter a deficit for a certain years. But it was carried out the revolutions continually. Afterwards, the business is soothe running. Recently, more or less development indicated that the ranking of the most popular amusement park of the world, which is the marine parkland Hong Kong higher than Hong Kong Disneyland.Finally, through perspective, accent group interview and scratchs performance measures, to conclude that the brand rightfulness of sea special K was better. Better leadership, better tonicity, builds up customer verity. CHAPTER I INTRODUCTION maritime Park is one of the account parks in Hong Kong. Marine is the majority discipline of the park. It is located at the Southern District of Hong Kong, and it was opened on 10 January 1977. It was constructed at a land granted by the government, and then the funding of body structure is granted by the Hong Kong Jockey Club (HKJC), and it also operated by HKJC.In January 1979, Ocean Park introduced a Killer Whale for the visitors. It becomes a one of the sell points of the park. In the inception stage, in that location is non enough amusement rides for the public. Bu t, there was expanded their scale of the park, and increased much more amusement rides into the park. The operating jacket crown of Ocean Park was depends on the revenue from tickets and donation from HKJC in earlier stage. It also has a significant deficit for a long time because the terms is set on the low side. In 1 July 1987, the Ocean Park Ordinance is constituted by the government.HKJC leave granted that they are established the self-confidence with $200M funding. In this time, Ocean Park becomes a non-profit making organization and needs to self-finance. The park changed their business to commercial-oriented, and increasing its ticket monetary value. Thus, the park enhanced its financial conditions to be positive. In 1998, the park recorded deficit again ca apply by some factors, such as East Asian Financial Crisis. Although it received 2 pandas from China, it still could not increase the visitors attraction of the park. The park also closed the water attractions and the Middle Kingdom.And then, it introduced more amusement rises for visitors especially for the teenagers such as the Abyss Turbo Drop and the Mine Train. In Fiscal Year 2004/2005, there are more than 4 million visitors during a year. This is renewing the record since the park is opened. It is caused that PRC government implemented the Individual personate down Scheme under CEPA. Ocean Park revealed its redevelopment plan in 2005, which will upgrades the quality and availableness of features at the park. This is response the impacts from the opening of Disneyland. Ocean Park is also held a groundbreaking ceremony for its redevelopment project in November of 2006.According to the Attraction attention 2008 releases by Economics Research Associates (ERA) and Themed Entertainment Association (TEA) on 16 April, Ocean Park is the worlds number 15 theme park, Asias 5th theme park (Judith Rubin, 2009). (Appendix 1b) 1. Industry Background The tourism industry is one of the four key industri es in the Hong Kong economy. thither were devil types of tourism which were incoming tourism and outbound. For inbound tourism, there were 5 groups of sub-industries which include retail trade, hotels and boarding houses, Restaurants, Cross-boundary passenger transport function and another(prenominal)(prenominal)s.The value added of tourism in 2006 and 2007 were HK$45,300 Million and HK$52,300 Million. There was increased around 14% from 2006 to 2007. And the employment in this industry in 2006 and 2007 was 176,300 and 193,800. There was increased around more than 8% from 2006 to 2007 (Census and Statistics De officement, HKSAR, 2009). (Appendix 9) In devote to support the poor economic condition, Hong Kong government was provided some supporting projects to the tourism industry such as the Closer Economic Partnership Arrangement (CEPA) and Individual Visit Scheme. These projects both(prenominal) were cooperated with PRC.Ocean Park is one of the participators in the amusement park mart place. Its major competitor is Hong Kong Disneyland. Before Disneyland involved its business in Hong Kong, Ocean Park was the only one participator in this commercialize during the other amusement parks were closed their business such as Lai Chi Kok Amusement Park. On the other hand, the amusement park from neighbor country should also be the major competitors for Ocean Park such as Happy Valley from Shenzhen, PRC. As a notable landmark of Hong Kong, Ocean Park was a successful company in this industry.In accordance with the Attraction Attendance 2008, the 2008 attendance was advert to 5. 03 Million. It was a leading brand of the amusement park market (Judith Rubin, 2009) (Appendix 1b). In conclusion, Ocean Park should be capturing the opportunity derived from increasing attendance and the supporting from government, and focus its competence for facing the threat generated by intensive competition from the neighbor country. 2. Statement of issue In bypast certain year s, Ocean Park approach impacts in several(predicate) period of time, for example, East Asian Financial Crisis, SARS, and external environment.For the financial issue, Ocean Park was faced the financial distress on past certain years especially for the East Asian financial crisis. Besides, for the external environmental issue, Ocean Park should also be faced to the new entrants of Hong Kong amusement park market that was Disneyland. Ocean Park was a domestic famous brand in Hong Kong. On the other hand, Disneyland was an international famous brand. The overall size of organization of Ocean Park should be smaller than Disneyland. 3. Purpose of the study Propose of this study is to understand customers brand equity of Ocean Park.A result of questionnaire survey is to ascertain the sources ( defacement Equity Ten) of brand equity of Ocean Park. Base on the developings of the survey, propose that the critical success factor of the theme park. CHAPTER II LITERATURE REVIEW The Brand E quity Ten will be applying in this study, which is an effective method to evaluate brand equity. Ten sets of measures class into five categories, are shown in mesa 1. The first four categories are to measure customer perceptions of the brand. The four categories of brand equity are including loyalty, perceived quality, associations, and awareness.The bear stratum is to collect information from the market based information rather than directly from customers (D. Aaker, 1996). 1. fealty Measures Since it is now widely recognized that it is much less dear(p) and much more profitable to keep existing customers than to win new ones, customer retention become an measurable goal for most organizations. In teaching its simple you secure have to keep your existing customer (N. Hill, J. Alexander, 2006). The Hong Kong amusement park industry was created a monopoly loyalty during there was only ii participators in the market, such as Ocean Park and Disneyland.The loyalty of these two amusement parks might be generated by devotion of its customers, for instance, the customer would be sought some adventure experiences at Ocean park during there was provided many thrill rides. Besides, if the customer would be found some story of fe manful monarch tales, they would go to Disneyland, it is because customer can be met many famous characters like Mickey Mouse. 1. Price Premium A basic indicator of loyalty is the come a customer will pay for the brand in comparison with another brand (or set of comparison brands) offering similar benefits(D.Aaker, 1996).For the admission fees of both Ocean Park and Disneyland, there was a large difference surrounded by parks. For instance, in the adults general admission fees, Ocean Park was HK$208, and Disneyland was HK$350. Therefore, the price premium should be HK$142. 1. Perceived Quality/ leadership Measures Perceived quality is often the key positioning dimension for corporate brands (such as Toshiba or Ford) and other brands that range over convergence classes (such as Weight Watchers, Kraft, and store brands such as Safeway Select).Because these brands span product classes, they are less likely to be determined by functional benefits, and perceived quality is likely to play a larger role. (D. Aaker, 2009) For Ocean Park, it provided different amusement facilities to visitors. Besides, Disneyland provided the story of fairy tales to visitors. Visitors could earn the different experiences during they are visiting these two parks. They would use the last experience to evaluate the perceived quality of the parks. Leading brands are perceived to be relevant, unique and compelling.They reinvigorate customer loyalty and enable organizations to charge price premiums. They increase bargaining power with business partners, recognise it easier to hire and retain talented employees and provide organizations with uncontaminating strategic direction and platforms for future growth. (B. VanAuken, 2007) Both Ocea n Park and Disneyland were performed their services at a unique and compelling ways. For example, Ocean Park provides a hazard of amusement facilities for visitors some facilities were very unique in Hong Kong such as Giant Panda Habitat.On the other hand, Disneyland arranges many possess international famous characters that visitors may take some photos with them. 2. Associations/ Differentiation Measures The key associations/differentiation component of brand equity ordinarily involves meet dimensions that are unique to a product class or to a brand. The challenge, then, is to generate general measures that will work across product classes. (D. Aaker, 1996) Since Ocean Park was opened, it was established a personal image for visitors that it was provided some messages like ocean protection and education, exciting experience.Visitors had no doubtful that the reputeing of Ocean Park, and they was knew that it was not an amusement park only. Also, Disneyland was generated a dr eaming discover for visitors to enjoy a childlike and entertaining tour for their each visit. But it was not provided other functional characters to the public such as educational activities. 3. knowingness Measures Brand awareness measures the accessibility of the brand in memory. Brand awareness can measured through brand recall or brand recognition. Brand recall bounds the ability of consumers to retrieve the brand from memory when given the product category. (P. Chandon, 2003) Both Ocean Park and Disneyland were achieved to brand awareness. For Ocean Park, visitors may be bethought its owned characters when they were went to it such as Dolphin, Giant Panda, thrill rides and etcetera On the other hand, also, Disneyland was gained the high level of international attention. Visitors were recall its owned characters like Winnie the Pooh, Stitch, and they can be got this memory outside it such as TV and other side-products of its owned characters. The dimension of differentiation in the association category is a summary of brand associations (D.Aaker, 1996). 4. food market Behavior Measures 1.Market Share The performance of a brand as measured by market consider (and/or sales) often provides a valid and sensitive reflection of the brands standing with customers. When the brand has a relative advantage in the minds of customers, its market share should increase or at least not decrease. (D. Aaker, 1996) The performance of an amusement park can be measured by some elements such as its functions, service level, customer relationship management and etc.It can be grew its admission income during the higher service performance that it can be performed. 2. Price and Distri only ifion Indices Market share can be a particularly deceptive brand equity measure when it increases as a result of reduced prices or price promotions. Thus, it is grave to measure the relative market price at which the brand is being sold. (D. Aaker, 1996). Market share or sales info are also passing sensitive to distribution insurance coverage. Sales may be dramatically affected when a brand gains or loses a major market or expands into another geographic region.A measure of distribution coverage is thus a second logical companion measure to market share. (D. Aaker, 1996). As an amusement park, the market price data was equal to the admission income of a year, because this was majority source for capturing its operating resources. Besides, it indicated that the admission income might be affected by the change in attendance directly. On the other hand, the price and distribution indices should be reflected the market share that can be evaluated by admission attendance during a year.This may be found out the true picture of the growth of admission attendance rather than depends on admission income. CHAPTER III METHODOLOGY 1. test initiation Data will be collected by using a questionnaire. It is use to measure customer perceptions of the brand along with the fo ur categories (D. Aaker, 1996). The questionnaire is use to survey those people who are visited Hong Kong Ocean Park and Hong Kong Disneyland before. It is to ensure that the data from respondents are effective and reliable.The questionnaire will be distributed to them through e-mail, and the respondents are classmates, teachers, familiars, friends, and colleagues. 100 samples were collected through this survey. 2. Questionnaire Design First, questionnaire is used to measure the four categories, which are Loyalty Measures (price premium and satisfaction/loyalty), Perceived Quality/Leadership Measures (perceived quality, and leadership), Associations/Differentiation Measures (perceived value, brand personality, organizational associations, and differentiation), and consciousness Measures (brand awareness).Second, setting demographic factors, respondents were required to answer their personal information, including gender, age, monthly income, occupation and education. It is in order to compare the general information with the 25 items, and find out the critical success factor of Ocean Park. Nine dimensions including 25 items, plus 5 items of general information, there are totally 30 questions. Third, this study will compare with Disneyland because it is the mainly competitor in Hong Kong. The questionnaire format is Part A is Ocean Park, Part B is Disneyland, and Part C is the general information.5-point Likert Scale is unremarkably used in questionnaires, and is the most widely used scale in survey research. . There were used 5 choices of answer question for respondents to answer their questionnaire pretermit general information. It was included Strongly Disagree, Disagree, Neutral, Agree and Strongly agree. (Answers. com, 2009) Fourth, set Missing Data. It is to reduce or snub the answer of unclear, ambiguous or answer more than one choice, etc. The questionnaire format could refer to Appendix 7. 3.Statistical Package for the Social Science(SPSS) SPSS was established in 1968 by Norman H. Nie, C. Hadlai (Tex) Hull and Dale H. Bent. They want essential a revolutionary software system in order to turn raw data into exemplar information in an easily way. According to the SPSSs website, This revolutionary statistical software system was called SPSS, which stood for the Statistical Package for the Social Sciences. Nie, Hull and Bent developed SPSS out of the need to quickly go bad volumes of social science data gathered through various methods of research. (SPSS INC. , 2009). In addition to statistics analysis, the features of the base software, which are included Descriptive statistics (Cross tabulation, Frequencies, Descriptives, Explore, Descriptive Ratio Statistics), Bivariate statistics (Means, t-test, ANOVA, Correlation (bivariate, partial, distances), Nonparametric tests), Prediction for numerical outcomes (Linear regression), and Prediction for identifying groups (Factor analysis, cluster analysis (two-step, K-means, hierarchi cal), Discriminant) (Wikipedia, 2009).In this report, there was using SPSS to analyze the statistical information, there are included Cronbach of import dependability depth psychology, Mean and measuring Deviation, Crosstab Test. 1. Reverse Scoring In order to calculate some opposer data in one dimension, there should be rescored the cast out data to turn into positive data. This can be increasing the reliability and correlation among data in one dimension. Items that are negatively worded in a scale must be rescored in a positive direction in order to match the other items in a scale (S. Stark, et. al. , 2001).In the questionnaire, Question 22 & 25 of Part A and B was used this function that in order to find out the reliable and cor think data, and these sets of data should be opposite to other data in same dimension. 2. Cronbachs Alpha Reliability Analysis Cronbachs alpha measures how well a set of items (or variables) measures a single unidimensional latent construct. When d ata have a multidimensional structure, Cronbachs alpha will usually be low. Technically speaking, Cronbachs alpha is not a statistical test it is a coefficient of reliability (or consistency). (UCLA Academic technology Services) There were used the Cronbachs Alpha Reliability Analysis to find out the reliability. The output table will then be displayed the Cronbachs Alpha of the dimension. 3. Mean and Standard Deviation The mean, indicated by ? (a lower case Greek mu), is the statisticians jargon for the average value of a signal. It is found just as you would expect add all of the samples together, and divide by N. (S. Smith, 2007) It is the use to find out the average in a group of existence. There were mensural the means by all of the scoring of each question.Afterwards, added up the separate mean from all dimensions which were found out the total mean of each category. The hackneyed deviation is one of several indices of variability that statisticians use to characterize t he dispersion among the measures in a given population. To calculate the exemplar deviation of a population it is first necessary to calculate that populations variance. Numerically, the standard deviation is the square root of the variance. Unlike the variance, which is a somewhat abstract measure of variability, the standard deviation can be readily conceptualized as a distance along the scale of measurement. (R. Hoffman, 2002) Besides, the standard deviation was displayed on the output table of SPSS in order to analyze the dispersion of the result of nine dimensions. 4. Crosstab Test Cross-tabulations give us much more insight into the data than do simple profiles or frequency distributions. Cross-tabulations are an example of bivariate analysis (i. e. , examining the relationship between two variables). However, cross-tabulations are of limited value, too, because we are realistically restricted to examining the relationship between only two variables at a time (e. g. , custome r status and age customer status and income etc.).If we try to examine a cross-tabulation of more than two variables at a time, the results are very difficult to visualize and interpret meaningfully. (SmartDrill, 2008) There was used the crosstabulation to compare the variability of general information. This can be easily found out the difference between two set of data. 4. Focus Group Focus groups are a powerful means to evaluate services or test new ideas. Basically, focus groups are interviews, but of 6-10 people at the same time in the same group. One can get a great deal of information during a focus group session. (C. McNamara, 2006) 5. Data Analysis.1. Calculated the mean and standard deviation for all of 9 dimensions in order to find out the overall performance of both Ocean Park and Disneyland. 2. Used SPSS reverse scoring function in order to make some conflict data that reversed into same way. This can make that the reliability must higher than origin data. Besides, Cro nbachs Alpha Reliability Analysis can be found out the reliability of all of the dimensions, and ignored some irrelative items in the dimensions. This can improve the reliability for each dimensions that if deleted the items. 3. Calculate the mean with both Ocean Park and Disneyland.4. Used crosstabulation to compare which the general information of both Ocean Park and Disneyland such as age, gender and income, 5. After used of SPSS, there were formed a focus group that was invited 7 interviewees in order to discuss the issues that occurred in the result from SPSS. 6. Besides, found some corporate information of Ocean Park and Disneyland which how to performed the market behavior. 7. Match the result of mean analysis and the result of crosstabutaion analysis, in order to find out the source of brand equity and the critical successful factor of the theme park. CHAPTER IV RESULTS.4 Sample and Descriptive Statistics This survey totally collected 100 samples, 57 respondents are male an d 43 respondents are female. The majority respondents aged between 20 to 24 years olds (83%). In the monthly income group, nearly 50% of respondents their salaries were $5,001 to $10,000 per month. Monthly income was less than $5,000 which had 41% of respondents. Many of respondents were students and workers (80%). Over a half of respondents had education level at diploma levels or associate degree, and 37% of respondents had education level at undergrad or postgraduate. (Appendix 2) 2. Cronbach Alpha Reliability Analysis.This research has nine dimensions which are belong to the four categories. The dimensions are including 25 items. Use the Cronbach Alpha Reliability Analysis to find out the reliabilities between the 25 items and the nine dimensions. The reliability test in order to define questions whether it is fit/relative to the nine dimensions. This can find out which items can be more significant and which are the insignificant. The existence of the items was whether or not to affect the result of the dimensions such as completion, reliability and accuracy. (Appendix 3) 3. Mean and Standard Deviations Table 2 Comparison of Mean and S.D. of dimensions with Ocean Park and Disneyland Categories Dimensions Ocean Park Disneyland Mean Differences Ranking Mean Std. Deviation Mean Std. Deviation Loyalty Measures Dimensions Ocean Park Disneyland Price Premium Medium High (Negative) Satisfaction/ Loyalty High (Positive) High (Negative) Perceived Quality High (Positive) High (Negative) Leadership High (Positive) High (Negative) Perceived Value Medium High (Negative) Brand Personality High (Positive) Medium Organizational Associations Medium Medium Brand knowingness High (Positive) High (Negative). Market Share - - Price and Distribution Indices Medium Medium 1. Loyalty According to the result after crosstab the items, it found that in the loyalty category, the effect of price premium for Ocean Park was medium. The acceptability of the admission p rice for Ocean Park was relatively higher than the Disneyland. Its admission price was cheaper than Disneyland. relatively speaking, the effect of price premium for Disneyland was high. The acceptability of the admission price was low, that was relatively expensive. The influence of price premium on Disneyland is negative.Besides, the result reflected that price was not the find factor for respondents to switch brand. On the other hands, the effect of satisfaction for Ocean Park was high. The park was better than Disneyland in satisfied customers needs and wants. Loyalty was reinforced by a cumulative result, which were the customers past visit experiences with the brands. The result indicated that the opportunity of respondents revisit the parks was based on their last visit experiences. Ocean Park was better than Disneyland, respondents were willing to recommend Ocean Park to others rather than Disneyland.The influence of satisfaction on Ocean Park is positive. However, the effe ct of satisfaction for Disneyland was high. It brings a negative influence on the park. In satisfied customers needs and wants, Disneyland was worse than Ocean Park. Respondents were unsatisfied with their last visit experience. Only seldom of respondents would revisit the park on the next opportunity and recommend the park to others. During the result of satisfaction was negative, the management from Disneyland would improve the quality for satisfying customers needs and wants. 2. Perceived Quality/Leadership.The result reflected that there was a linkage between perceived quality and leadership, Compare with Disneyland, Ocean Park was popular and more innovative, it was the leading brand in Hong Kong, and overall Ocean Park was better in quality. It implied that better leadership, better quality. It helps Ocean Park to keep closer relationship with loyal customers and less of switchers. The effect of perceived quality/leadership for Ocean Park was medium. Oppositely, Disneyland was worse, it was not innovative enough and not much popular than Ocean Park, and therefore Disneyland was not the leading brand in Hong Kong.One of reasons might cause by the negative news about the park. The effect of perceives quality/leadership for Disneyland was high and negative. 3. Associations/Differentiation Ocean Park could provide good value for the money. The effect of perceived value for Ocean Park was medium. Disneyland could not provide good value for the money. The effect of perceived value for the park was high and negative. Ocean Park had its own personality and it was interesting. Respondents had a clear image of the type of person who would visit the park. The effect of personality for Ocean Park was high and positive.Disneyland also had its own personality. However, seldom of respondents were agreed the park was interesting. Normally, respondents had a clear image for what type of person would visit the park. The personality of Disneyland was medium. The personalit y of Disneyland was indistinct. It could reflect the respondents imagery, which was a key driver of brand personality. About the organization management of Ocean Park, the results reflected that respondents were answered neutral about the organization trust and admire the Ocean Park Company.But the respondents thought that the organization association with Ocean Park had credibility. The effect of organization for the park was medium. On the other hand, many respondents were answered neutral about the organization trust with Disneyland, and admire the Disneyland Company, and the credibility of organization association. The results implied that the respondents were lack of knowledge about the organization management beheld Disneyland. The effect of organization for the park was medium. Organization management backward of the theme parks is usually ignored by the visitors.It is because its lack of attractive for the visitors associated with its services. Therefore, the effect of this dimension with both companies was medium. Overall, Ocean Park and Disneyland were different. 4. Awareness Recognition of Ocean Park and Disneyland were high. Respondents had heard of the two parks, it was important for the exist brands. Moreover, respondents were knew what the parks stand for, it reflected that customers had a level of brand knowledge. Besides, respondents were no opinion about Ocean Park, but respondents had opinion with Disneyland.The result of brand opinion implied that respondents were less confidence with Disneyland. The effect of awareness for Ocean Park was high and positive, and for Disneyland was high and negative. . 5. Market Behavior For the market share measure, there was lack of information to compare the sales performance between Ocean Park and Disneyland. Therefore, the effect of market for both Ocean and Disneyland would not be evaluated. As the result, the market price was not compared between Ocean Park and Disneyland, because Disneylands admissio n income was not being provided in the Annual enunciate individually.The financial information of Hong Kong Disneyland was combined with European Disneyland. In the distribution coverage, the result of Attraction Attendance 2007 and 2008 (Appendix 1a & b) indicated that Ocean Park had higher indicated that Ocean Park had recorded higher attendance rather than Disneyland. It is implied that Ocean Park should be more successful on the admission income, and gained a large number of visitors rather than Disneyland.On the other hand, Disneyland had higher distribution coverage on the world, because it involved that its operations were involved 5 countries in the world. Besides, Ocean Park had lower distribution coverage in the market, because it only had one amusement in the world. As a result, both of Ocean Park and Disneyland were medium in the effect of market price/ distribution indices. To conclude that after use high/low method to compare with the two parks, it found that the bran d equity of Ocean Park was better. Table 3 shown each category has a key driver of influence. Loyalty, the key driver is satisfaction.Perceived quality and leadership measures, leadership variable in this category should be considered. The key component of associations and differentiation measures is including the personality. In the category of awareness measures, brand awareness is the important component. Attendance of distribution coverage in market behavior is the most important. Matching mean analysis with crosstab test analysis, it found out that the loyalty is the most influence category among the brand equity of Ocean Park. The dimension of satisfaction in the loyalty category is the critical success factor of Ocean Park.CHAPTER VI DISCUSSION During the study, there were faced such problems. This part of discussion would point out the problems, in order to share the editors opinions with those people who would having study or survey in the future. 1. Questionnaire Setting 1. Sample of the survey is not many, only collected 100 samples, representation of the result is low. 2. The method of collecting the data is not good enough. It is because through e-mail, which is inconvenience, low efficiency, and usually will ignore by addressees.E-mail is a passive method, and the respondents their replies are also passive. 3. Questionnaire is distributed to visitors through e-mail. Some respondents had their feedback about the questionnaire, such as wrong words, the questionnaire format, etc. 4. Focus on the questionnaire design, it could be improved. For example, in the price premium, the questionnaire did not ask respondents some questions about the dollar metric, and market research approach (conjoint/ tradeoff analysis).Therefore, the dimension of price premium can not be accurately and clearly to analysis whether it can build up customer loyalty and whether it is important part of loyalty measures. 2. Information Collection 1. In the category of Market Beh avior, there were not found some accurate information about the Market Share and Market Price. That is the admission price of Disneyland. According to the Disneyland Annual Report 2008, the financial information about Hong Kong Disneyland was displayed that it was combined the financial information associated with European Disneyland.This is indicated that the financial information should not be compared with Ocean Park directly, because any changes of the financial information may be occurred by both Hong Kong and European one. Therefore, the related information should not be really reflected the true information especially for Hong Kong Disneyland. 3. SPSS Data Entry and Output 1. When setting the questionnaires, sometimes, may need to set some reverse questions. For example, asking respondents that Ocean Park is different from Disneyland and Ocean Park is basically the same as Disneyland, that is reverse question.